Page 3: Create Content - Layout, Logo, Tagline
RealTourNet Service: This is where we listen closely to the client. We want to know about the business and to learn what message the client wants to convey. If there is already a logo and tagline established then that will significantly speed the process. A logo is probably the hardest element to develop and one of the most important elements for a web site and business. It is a common element carried throughout letters, business cards, signs, and electronic media. If a client needs one developed we will hone in on what they want and try to develop it to their expectations from the beginning. However, it usually takes a couple of iterations to come to a final product. This is the piece that can determine the amount of creative time spent on overall graphic elements and cost.
Content (the stuff that people are really there for) is not the easiest or most pleasant piece to formulate. This piece is solely up to the client, their business model and how they want to present themselves to their market. The content is the essence of a client and their business. Content includes text, graphics and pictures.